How To Pitch A Film Idea?
You've got a great idea for a movie. You can see the main characters, plot twists, and climax clearly.
But what's the next step? How do you get your film idea from the confines of your imagination and into the hands of Hollywood producers or studio executives? The answer lies in mastering the art of the pitch.
In the film industry, a compelling pitch can be the difference between a dream deferred and a film project greenlit.
Chapter 1: Understanding the Pitch
Before we dive into the mechanics of how to pitch a film idea, let's get familiar with what a pitch is. A pitch is a verbal (or sometimes written) presentation where you succinctly and persuasively sell your movie idea.
In the entertainment industry, there are various types of pitches:
Elevator Pitch: This is a brief overview of your film concept that you could deliver in the time it takes to ride an elevator—generally 30 seconds to 2 minutes. A great elevator pitch is short, engaging, and leaves the listener wanting more.
The Standard Pitch: A "movie pitch" is a more detailed breakdown of your film, often presented in a pitch meeting. It typically includes critical plot elements, character arcs, and the film's genre. This pitch can range from 5 to 15 minutes.
Pitch Decks: These are visual presentations used to aid your pitch. They might include mood boards, character designs, or visual aids that help encapsulate the look and feel of the proposed film.
Chapter 2: Crafting Your Pitch
Crafting a pitch involves shaping your film idea into a compelling story that can capture decision-makers interest in the film and entertainment industry. Below is a step-by-step guide to help you through the pitch process.
1. Understanding Your Film:
Before you start the pitching process, you must have a solid understanding of your film project. This includes:
Film Genre: Knowing your film's genre will help you set the tone for your pitch. Is it a horror film or a romantic comedy? The genre will also guide your approach, as specific genres have their conventions and expected elements.
Plot: A concise and engaging summary of your property is essential. Decision makers want to know the story, where it begins, and how it unfolds. Ensure to highlight the main conflicts and how the main characters encounter obstacles.
Characters: Who are the main characters? What are their motivations? How do they change throughout the story? Answer these questions in your pitch.
Unique Elements: What makes your movie idea different? What sets it apart from other films in its genre? Highlight these unique elements.
2. Structuring Your Pitch:
Most movie pitches follow a traditional three-act structure, similar to a feature film. Here's a basic outline of the movie pitch:
Act 1: Introduce the main characters and the world they inhabit. Set up the film's genre and tone.
Act 2: Outline the major events or turning points. How do the characters encounter obstacles, and how do they respond?
Act 3: Reveal the climax and resolution. How does the story end? Does it leave room for sequels or spin-offs? Remember, don't keep the ending a secret.
3. "This Meets That":
An effective strategy in the film industry is to use comparative pitches or the "this meets that" approach. It involves comparing your film idea to two successful films, helping the listener quickly understand the concept. For instance, "It's 'Jurassic Park' meets 'Inception.'"
Chapter 3: The Pitch Meeting
The pitch meeting is where the magic happens. This is your opportunity to present your film idea to the decision-makers, usually studio executives or production companies. Here's what you need to know about pitch meetings:
Be Prepared: Before the pitch meeting, ensure you've practiced your pitch extensively. Be ready to answer questions about your film project, and have a visual presentation or pitch deck to support your idea.
Build Relationships: The pitch meeting is not just about your film idea. It's also about building relationships with industry insiders. Engage in small talk, show interest in their work, and express your passion for your work.
Accept Feedback: Be ready for honest feedback, and don't get defensive. Use it to improve your pitch or even the movie idea itself.
Chapter 4: Beyond the Pitch Room
Not all movie pitches happen in the traditional pitch room. Here are some additional avenues to pitch your movie idea:
Film Festivals and Pitch Fests: These events are excellent networking opportunities. They often host pitching events or competitions where you can present your idea to an audience of industry professionals.
Writing Competitions: A winning script in a recognized competition can draw attention from production companies.
Writers Guild: If you have a completed screenplay, consider registering it with the Writers Guild. This not only protects your work but can also provide opportunities for your work to be discovered.
Chapter 5: Crafting the Cover Letter
If you send your pitch via email or submit it to a writing competition, your cover letter is your initial pitch. It should provide a brief overview of your film, its genre, its appeal (is it a high-concept film? Does it have broad appeal?), and why you are the right person to bring this film to life.
Chapter 6: Handling Unsolicited Pitches
It's important to note that not all production companies or studio executives accept unsolicited pitches. To increase your chances of success, focus on building relationships within the film industry and seeking introductions to decision-makers within the production company.
Chapter 7: The Pitch is Just the Beginning
Remember, a successful pitch is just the start. After you've sold your film concept, there will be new challenges to navigate, from contract negotiations to the realities of film production. But with the right idea, a compelling pitch, and perseverance, your movie idea could be the next big thing on the silver screen.
In summary, pitching a movie is an art form that combines storytelling, salesmanship, and a dash of bravado. The process may be daunting, but with a great film idea, a well-structured pitch, and a dose of passion, you can navigate the exciting world of the film industry.
Happy pitching!
Frequently Asked Questions about How to Pitch a Film Idea
What is the purpose of a film pitch?
A film pitch aims to sell your movie idea to potential investors, producers, or studio executives. It is a chance to convince them that your story is compelling, marketable, and worth their time and resources.
How long should a movie pitch be?
The length of a pitch can vary depending on the type. An elevator pitch should be around 30 seconds to 2 minutes long. A standard angle in a pitch meeting can range from 5 to 15 minutes.
What should I include in my film pitch?
Your film pitch should include a clear statement of your film's genre, an overview of the plot, a description of the main characters and their arcs, and any unique elements that set your movie apart. If relevant, you can also include a 'this meets that' comparison, likening your film to two other popular movies.
How do I pitch my film if it's based on a true story?
If your film is based on a true story, mention this early in your movie pitch. True stories can have a powerful impact and add a layer of intrigue and authenticity to your pitch. Discuss the real-life events and explain why they would make a great film.
What if my film idea is entirely fiction?
If your film idea is entirely fiction, that's perfectly fine. Fictional stories offer limitless possibilities for movie ideas. Be sure to highlight the unique aspects of your account, the character development, and the compelling conflicts or themesthat will captivate an audience.
Do I need a completed screenplay to pitch a film idea?
While it's not always necessary to have a completed screenplay, it can strengthen your pitch. A script shows that you've fully developed your idea and are committed to the project. It also allows potential backers to get a more comprehensive understanding of your vision.
What should I do if my pitch is rejected?
If your pitch is rejected, don't be discouraged. Rejection is part of the pitching process. Use your feedback to improve your movie pitch or story, and keep trying. Remember, many successful films were rejected multiple times before finding a home.
How can I find opportunities to pitch my film?
Pitching opportunities can be found in various places. Film festivals often have pitch fests where you can present your movie idea to an audience of industry professionals. Writing competitions can also be a platform. You can also seek out networking opportunities in the film industry to build relationships with decision-makers.
