How to Write a Pitch for a Film: A Symphony of Ideas

How to write a pitch for a film

Creating a compelling pitch is akin to crafting a masterpiece, harmoniously intertwining various elements to create a resonating composition.

In the world of the film industry, this composition is your film idea, and the stage is the pitch room.

I. The Prelude: Understanding the Film Idea

Before you delve into how to write a pitch for a film, it is crucial to have a refined movie idea. Reflect on your concept, whether it’s a horror film, a true story, or entirely fiction, and consider the key elements that make it unique.

Know your main characters, plot, tone, and the core elements that define the essence of your film project.

II. The Ensemble: Gathering Your Elements

  • First Draft & Screenplay: Start by grounding your idea with a first draft, honing the script to reflect the essence of your movie.

  • Short Synopsis: Craft a succinct, engaging summary of your story.

  • Visual Aids: Create visual supplements to your pitch, harmonizing with your idea and enhancing the overall presentation.

III. The Concerto: Structuring the Pitch

Creating pitch decks is a critical step in the pitching process. A pitch deck serves as a visual concerto, narrating your movie ideas through a structured sequence.

  1. Title & Genre: The title should resonate with the essence of the film. Mention the film genre to give a clearer picture of the movie's ambiance.

  2. Plot & Characters: Illustrate the storyline and introduce the main characters, drawing attention to unique elements in your plot.

  3. Tone & Example: Define the tone and give examples to provide a sensory experience of the movie ambiance.

IV. The Performance: Delivering the Pitch

In the pitch meeting, leverage the art of small talk to set a harmonious tone before you venture into your movie pitch. This meeting is not just a presentation; it’s a performance.

Employ your elevator pitches effectively, answering questions with poise, illustrating your passion and vision, and most importantly, keeping the audience – the decision makers, usually studio executives – engaged.

V. The Encore: Other Films & Unique Elements

Referencing other films that align with your concept, such as "this meets that," can offer a familiar point of reference, subtly guiding your audience through the unknown terrains of your new movie idea.

However, it’s important to distinguish your own work, spotlighting the unique elements that set your movie apart in the entertainment industry.

VI. Post-Performance: After the Pitch Meeting

After leaving the pitch room, send a thank you note or a cover letter along with a self addressed stamped envelope to keep the conversation ongoing, reflecting personal preferences and courtesy.

Key Considerations:

  • Audience: Understand your audience's preferences and tweak your pitch to appeal to them.

  • Standard Pitch & Personal Preferences: Adhere to the standard pitch format but infuse it with your personal touch, aligning it with your audience’s preferences.

  • Writer’s Guild & Writing Competitions: Aligning with the Writer's Guild and participating in writing competitions can provide a platform to gain access to the film industry and network with producers.

Striking a Chord with Studio Executives

Successful pitching is akin to playing a beautiful symphony; it’s about striking the right chord with studio executives and other decision makers.

Tailor your pitch to resonate with them, reflecting an understanding of their personal preferences and what they seek in a successful pitch.

Avoid unsolicited pitches; instead, seek avenues through pitch fests, film festivals, and networking to pitch a movie idea effectively.

Final Thoughts: A Symphony of Ideas

Crafting a great pitch is an artistic endeavor, requiring a harmonious blend of various elements. From the initial movie idea, the development of the story and characters, to delivering a compelling performance in the pitch meeting, every step is crucial in composing a masterpiece in the world of film.

Remember, your pitch is the gateway to the world you have created; it’s the first draft of your dream, a snapshot of your creativity, the essence of your movie. It is the key to unlock the gates of the film industry, to bring your unique vision to the world of entertainment.

So write, rewrite, refine, and practice until your pitch is a symphony of ideas, ready to resonate with the world.


Robin Piree

I help filmmakers sell their ideas, get more clients, and make more money.

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