5 Commercial Treatment Templates To Help You Win The Pitch
Welcome to the high-stakes world of creative pitch competitions for tv commercials, where one brilliant idea can unlock the door to your wildest dreams or send you back to the drawing board.
In this blog, I’m revealing the secret weapons of the industry's most successful rainmakers: five proven, battle-tested commercial treatment templates to help you craft a winning pitch, prove you are the right person for the job, and leave your audience breathless with anticipation.
Whether you're a rookie looking to make a splash or a seasoned pro seeking to up your game, these templates are the keys to unlocking the true potential of your next creative masterpiece. So, buckle up and prepare to leave your competition with this pitch-winning toolkit!
Commercial Treatment Template - Solitary Summits
Unveiling 'Solitary Summits' – a commercial treatment template meticulously crafted for visionary directors who dare to venture off the beaten path and explore the untamed beauty of adventure-inspired projects. This template is your trusty companion, guiding you through the rugged terrain of the unknown, where you'll encounter breathtaking landscapes, indomitable spirits, and the relentless pursuit of self-discovery.
With 'Solitary Summits' by your side, you'll effortlessly harness the essence of wanderlust, the lure of the wild, and the transformative power of adventure, creating a captivating pitch that invites your audience to embark on a journey like no other.
Commercial Treatment Template - Allure
Introducing 'Allure' – a commercial treatment template crafted exclusively for directors who seek to capture the essence of luxury and the exhilarating world of automotive-inspired projects.
This sleek and sophisticated template is designed to help you navigate the delicate balance between opulence and innovation, weaving your creative vision into a narrative showcasing high-end brands' elegance, performance, and timeless appeal.
With 'Allure' by your side, you'll effortlessly translate the intricate dance between design and engineering, the thrill of speed and prestige into a captivating pitch that leaves clients breathless with anticipation.
Commercial Treatment Template - Perpetual Summer
Introducing 'Perpetual Summer' – a quintessential commercial treatment template meticulously designed for directors passionate about capturing the sun-kissed, free-spirited essence of surf and beach life-inspired projects.
This vibrant and refreshing treatment template is your key to translating the carefree joy of sandy shores, the invigorating rhythm of crashing waves, and the exhilarating thrill of catching the perfect swell into an irresistible pitch that radiates warmth and adventure.
With 'Perpetual Summer' by your side, you'll effortlessly evoke the timeless allure of endless sunshine, laughter, and the unbreakable bond forged between the ocean and those who embrace its embrace.
Commercial Treatment Template - Wanderlust
Introducing 'Wanderlust' – an awe-inspiring commercial treatment template expertly crafted for directors whose creative vision is fueled by an insatiable desire to explore the world and its many wonders.
This template is your passport to presenting your travel-inspired ideas with ease and conviction, transporting your audience on a mesmerizing journey through diverse cultures, breathtaking landscapes, and unforgettable experiences.
With 'Wanderlust' propelling your pitch at a jaw-dropping 10x acceleration, you'll effortlessly weave together tales of adventure, discovery, and the transformative power of embracing the unknown.
Commercial Treatment Template - Into The Wild
Presenting 'Into The Wild' – the exhilarating commercial treatment template ingeniously crafted for directors eager to pitch their adventure-inspired film projects with unparalleled speed and efficiency.
This trailblazing template is your one-stop solution to elevate your pitch, offering pre-written text, curated imagery, and a simple drag-and-drop workflow that accelerates your creative process by a staggering 10x.
With 'Into The Wild' at your command, you'll effortlessly immerse your audience in a world of daring escapades, uncharted territories, and the indomitable human spirit.
Conclusion
In the fast-paced and fiercely competitive advertising arena, a well-crafted commercial treatment can be the difference between capturing clients' imagination or falling by the wayside.
With the power of these five exceptional commercial treatment templates at your fingertips, you're now armed with the tools to create irresistible pitches that will leave your audience clamoring for more.
As you venture forth to conquer the world of commercials, remember that your unwavering commitment to honing your craft and staying abreast of industry trends is your ticket to success. So, let your creative vision take flight, and focus on crafting stories that resonate, inspire, and ultimately win the pitch!
Frequently Asked Questions about Commercial Treatment Templates
What is a commercial treatment template?
A commercial treatment template is, in essence, a pre-designed document that helps you structure your creative vision and ideas for a TV commercial or advertising project.
It is used to present your concept to clients, agencies, and production companies, serving as an introduction and a marketing tool to sell your idea effectively.
Why is a treatment important for commercials?
A treatment is a vital part of the pre-production process. It outlines your project's story, characters, and visual style, whether commercial or movie. A well-crafted treatment can demonstrate your strong vision to clients, making them more likely to invest money in your idea.
How does a film treatment template differ from a commercial treatment template?
While both templates serve the same purpose of presenting a creative vision, a film treatment template is tailored for movies and focuses on elements like plot, characters, and locations. On the other hand, for example, a commercial treatment template is designed specifically for commercials and may emphasize aspects like the brand, desired audience, and advertising objectives.
What are some key elements to include in a director's treatment for commercials?
A director's treatment should:
Clearly express the creative vision for the project.
Highlight the unique selling points of the idea.
Define the desired audience and their preferences.
Detail the visual style, including color schemes, camera work, and special effects.
Explain the concept behind the story and how it connects to the brand.
How do production companies use commercial treatments?
Production companies use commercial treatments as valuable assets to evaluate a director's vision, personality, and potential compatibility with a project. They also use treatments to pitch and explain the idea to clients and agencies, helping them secure jobs and funding for the project.
Can a well-crafted treatment guarantee a successful commercial?
While a well-crafted treatment is a crucial first step, it doesn't guarantee success. The final product depends on various factors, including the collaboration between the writers, the director, the production team, and the client. A strong vision, effective communication, and a great idea can significantly increase the chances of creating a successful commercial.
How can I improve my commercial treatment writing skills?
To hone your treatment writing skills:
Study successful treatments and use them as inspiration.
Practice writing treatments for various types of commercials.
Seek feedback from industry professionals and peers.
Stay updated on the latest trends in advertising and filmmaking.
Attend workshops, seminars, or courses on treatment writing and film production.
Do I need a separate commercial treatment for each project?
Yes, creating a unique commercial treatment for each project is essential. Every commercial has different objectives, target audiences, and brand messages. Customizing your treatment to address these specific aspects will showcase your ability to adapt to various projects and help you stand out in the competitive advertising world.
What role does the agency play in the commercial treatment process?
Advertising agencies work closely with clients to develop a creative brief that outlines the commercial's objectives and target audience.
They also collaborate with directors and production companies to ensure the treatment aligns with the client's vision and brand identity. Agencies play a direct and crucial role in providing feedback, guidance, and resources to help bring the commercial to life.
How can I make my characters and story stand out in a commercial treatment?
To create memorable characters and stories in your commercial treatment:
Develop unique and relatable characters that resonate with your target audience
Craft a compelling and engaging story that aligns with the brand message
Incorporate unexpected twists or elements of surprise to grab attention
Use vivid descriptions and visual language to paint a clear picture of the story
What is the difference between treatments and scripts?
A treatment is a prose-based document presenting a project's creative vision and concept. It outlines the story, characters, visual style, sound, and other relevant elements.
On the other hand, a script is a detailed, scene-by-scene breakdown of the project, including dialogue, actions, and camera directions. While treatments are used to pitch ideas and secure clients, scripts serve as the blueprint for the actual production process.
